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Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
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Citation

ElNagdy, Aburayyan, Lyon, Trovato and Masood Ali Khan (2015a, June 15). Straight from the client. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/straight-from-the-client


Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010
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Citation

Trovato and Batchelor (2010a, November 16). One part resonance, one part edge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-part-resonance-one-part-edge